Context: More and more brands are jumping into forums, to meet where their target audience is, listen to them and create a conversation with their customers.Action: I built the first community of freelancers in Spain from scratch, as a brand initiative for Xolo. A Slack space where to ask questions, share resources, find job opportunities and connect with fellow fiercely independent professionals.Results:Launch: 200 active users the first week, 50 users messaging daily700+ users in the community with a growth rate of 10% every quarterOver 100 active users a weekMore than 11K messages sent50 paid customer conversions from this channelProduct insights from our target audience and customers