Grew a subscription-based platform to over 9m users.
I worked on Motion Array during its growth phase. Together with my incredible team, we developed multiple new products and improved the core product, leading to 185% YoY growth and over 600k marketplace products.
Helped a company grow revenue by 70%.
As a Principal Product Designer at A.Team, I drove design strategy and innovation for three core teams, helping the company achieve significant growth in revenue and active builders.
Designed a platform and grew it to over 2m users.
At Motion Array, I worked with the team to create an entirely new offering, "Learn," a content platform, which achieved 2m monthly active users.
Increased sign-up conversion rates by 143%.
At A.Team, I led a redesign of the signup and onboarding flow, resulting in a remarkable conversion increase and a 90% signup completion rate.
Achieved 5.2x the national conversion rate.
Developed a gamified onboarding experience to engage users better, leading to dramatically higher conversion rates.
Achieved over 92% client satisfaction rate with their initial hires.
At A.Team, I created innovative design products that helped clients find ideal talent, achieving a 92% satisfaction rate for initial hires.
Increased subscription duration by up to 16x.
By introducing modular video editing workflows at Motion Array, I helped extend customer engagement significantly.
Reduced churn rates by over 42%.
Implemented design strategies and retention tactics that resulted in substantially lower customer churn.